SUCCESS STORY
Market
Vertical
Total Leads
Objective Achieved
Conversion From Registration To Sale
A CHALLENGE FOR ELOGIA MEXICO
Volvo Cars Mexico is a Swedish company that manufactures luxury cars, focused on safety, durability and exceptional quality.
In June 2016 we began an incredible adventure by taking part in the campaign“Volvo Summer Sale” , it was a very interesting challenge for us, because we had to generate quality leads which in turn would become visits to each distributor and from there would be reflected in conversions of sales by car model. Due to the good results, we started activating new campaigns.
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MEDIA MIX
We had to think of a media mix that would be the perfect complement to the XC90, S60, V40 and S60CC models; all models had certain specific demographic and geographic characteristics that we had to consider when establishing the digital strategy. So we decided to accompany them with the management of the campaigns on the channels SEM, Social Ads and Affiliation .
In Social ads we develop strategies based on LookaLikes from Fans of the page itself, interests in similar car brands , segmenting the planning to men over 35 years old. The formats chosen for the campaigns were: lead ads and page post ads.
RESULTS ACHIEVED
After 3 months of the “Summer sale” campaign, we exceeded initial expectations, as we obtained a greater number of expected leads with a total of 6,577 contacts, meeting the campaign objective by 104% .
However, this was not all, in parallel we had an extremely interesting challenge on the door regarding the pre-sale campaign of the s90 model, a high-impact, safe and luxurious model that would leave anyone with their mouths open, it was really a GREAT CHALLENGE because selling one of these units was a little more complex than the other models since it was an exclusive model with a high purchasing power.
We have already achieved more than 7,900 potential customers in October 2016.
COST PER LEAD
ADVERTISING IMPACTS
Conversion From Registration To Sale
