SUCCESS STORY
Market
Vertical
Scope
Impressions
Followers
WAS & ELOGIA
VOLT is a brand of energy drinks that increase performance. With innovation in terms of flavor portfolio and variety of ingredients, it has managed to successfully penetrate various market segments.
When taking over in 2019, one of the biggest challenges was the unification and renewal of its graphic line, as well as the amplification of its content on networks to improve its presence. Praise We created a communication strategy for your different social channels: Facebook, Instagram and Youtube, based on the design of various Buyer Personas and personalized messages for each of them. We have achieved brand presence through ambassadors with great influence on social networks.
Do you want your company to become a success story?
WHAT WE HAVE DONE
Through community management, we have managed to create and maintain a proactive, dynamic communication y positive with the public, who show great interest in the brand and product. They often share their moments of consumption expressing how much and how they enjoy it.
At the consumer level Paid Media We have implemented social media campaigns with the aim of reach and brand awareness , with which we contribute to the improvement of metrics such as brand penetration in the market. The execution channels are Facebook and Instagram.
While in YouTube , the objective has been to get views for the product launch videos, through campaigns in-stream .
POSITIONING CAMPAIGNS
Since 2020 we started to carry out special campaigns for the brand. The first one, focused on positioning its product There was Pink Energy in a female segment with a creative concept based on empowerment. Actions were carried out with influencers such as Belinda, Letizilla and Estefania Ahumada , who amplified the messages on their networks through IGS, IG Live and feed posts. This campaign achieved a reach of+7M of people,+2M of interactions, + 3K followers on IG and+500K video views on YouTube.
REACTIONS
SHARES
Followers
