SUCCESS STORY
Market
Vertical
CPO
ROSE
CTR
VERTBAUDET, TOP 100 ECOMMERCE ESPAÑA
Vertbaudet is one of the leading brands in France for baby, children’s and maternity items. In Spain, it launched its brand at the beginning of 2005 with a well-developed website and a large catalogue of stylish products. Since then, it has managed to position itself in our country among the top 100 e-commerce sites, quickly establishing itself as one of the kings of online sales in Spain.
However, it was not until 2017 that Vertbaudet He knocked on our door with a very clear objective: significantly increase sales of its eCommerce through the paid media channel. Although the brand had previously worked with other agencies, but decided to bet on Elogia to improve, test and grow As other clients have done before with us. I bet on our know-how, and let’s be clear, it was a complete success!
Do you want your company to become a success story?
PAID MEDIA AS A SPEARHEAD TO INCREASE ITS SALES IN ECOMMERCE
Although a large part of the budget was spent on Google Search, we based our strategy on the synergy of brand-performance, since in order to increase its sales, Vertbaudet had to make itself known more clearly, since How could we generate a demand in search engines without first creating that search need? The answer was “simple”, we had to take advantage of the powerful seasonal sales peaks in the sector (such as back to school or sales) with the help of Awareness formats focused on results We not only generate high-impact display ads, but we also include video, Gmail ADs campaigns, Shopping, Social Ads and even Spotify spots.
APPLIED METHODOLOGY
The global strategy contemplated actions in Adwords y Bing with D campaigns isplay, Remarketing, RRLSA y DSA . And the truth is that… the results were not long in coming! Thanks to this mix of platforms, creatives and formats, Conversion volume increased by 61% in just one year of campaign, but this was not the most relevant KPI, but also this increase in order volume was accompanied by a+190% increase in overall conversion value. This correct and efficient implementation and optimization of the New international campaigns provided Camaloon with an increase in conversion rate (+14%), respecting the campaign ROI objectives, under a significant decrease in Cost Per Order (-10%)
CPC
ROSE
CTR
