SUCCESS STORY

Taf

Market

Latam

Vertical

Fashion
Area
eCommerce
Final Customer
B2C
Focus
Digital Commerce Capabilities
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Impressions

x0

ROSE

+0M

Interactions

TAF & ELOGIA

TAF is the largest sneaker chain in Mexico and Latin America specializing in tennis, clothing and fashion and lifestyle accessories. The brand has more than 530 stores in more than 30 countries around the world.

In Mexico, the first branch The Athlete’s Foot It opened in the city of Torreón, Coahuila, in 2001, being the first sports shoe store of that time.

In 2021, TAF comes to Elogia with the challenge of optimizing its digital presence and increasing its sales in this channel, increasing its profitability and brand presence.

Do you want your company to become a success story?

AWARENESS & CONVERSION

The proposed strategy pursued the objective of awareness and conversion.

Through the Google Ads, Bing Ads, Spotify Ads and Tik Tok Ads platforms, we have managed to impact a large number of people who are similar to the brand and have the potential to buy. Specifically, generating high results in ROAS, multiplying price results x20, with SEM conversion campaigns.

The great leap in results came from the optimization to Max performance, generating impressive figures, since the ROAS generated since 2021 has been maintained and these changes have positively affected performance.

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Interactions

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