SUCCESS STORY
Market
Vertical
CPA
ROI
AOV
IN E-COMMERCE SINCE 1998
Sunglass Hut is a leading international sunglasses brand that entered the digital world in 1998 in the United States, long before most of its competitors. Over the years, they established strategies to reposition their brand image and thus emphasize fashionable glasses. In 2001, they joined the Luxottica Group, becoming the largest specialized distributor in the world with more than 3,000 stores.
But it was not until 2017 that they arrived in Mexico and began their new digital adventure with Elogia; seeking as their main objective to work on web performance and generate conversions to sales in their eCommerce. Very excited about this project, we found ourselves with a very interesting challenge since we had to define a digital performance marketing strategy that would help us reach the potential target of each of the brands that Sunglass Hut distributes.
Do you want your company to become a success story?
PERSONALIZATION, THE KEY TO SALES SUCCESS.
Taking into account the client’s objectives, a media mix was defined that would be the perfect complement to the Sunglass Hut brand. It was not an easy task, since Sunglass Hut is a distributor of multiple well-known brands, and not all of them speak to the same target audience, so we took into account specific demographic and geographic characteristics for the brand. Establish a digital strategy that effectively adapts to each type of buyer persona . So we launched a campaign on Google Ads, Display, Remarketing, RLSA, Facebook ads and Instagram ads to cover the entire Customer Journey of different potential customers, thus generating awareness and promoting the recurring sales , which allowed us to achieve a higher Lifetime Value and increase billing volume.
WE BROKE IT!
After almost two years of managing the performance campaign, and continuous optimization of the channel mix, we have exceeded initial expectations, doubling the conversion rate of the campaigns, lowering the CPA by more than 50% and boosting ROI by 400%. In this way, we have obtained many more conversions than expected and reached new audiences who, by impacting them with GDN and Remarketing, have become clients.
CTR
CONVERSION RATE
AOV
