SUCCESS STORY
Market
Vertical
CR And Google Ads
New Users
Search Revenue
PRAISE & SEPHORA
Sephora is an internationally known beauty brand. It was originally founded in France in the 1970s. Thanks to this concept of selling beauty products, it is today the leading chain in perfumery and cosmetics not only in its home country, but also in several countries around the world.
In 2011, it arrived in Mexico to expand its market and make its concept known in more countries, but it was not until 2016 that they created an eCommerce for the brand in this market, marking a new stage for it.
At the end of 2021 Sephora arrives at Elogia With the aim of improving their Paid Media results and optimising their CRM strategy, our team has since been in charge of this at a strategic and operational level, creating creative layouts and sending campaigns.
Do you want your company to become a success story?
PAID MEDIA, A KEY CHANNEL.
The Paid Media area has been key to boosting conversions, but also to consolidating the brand’s eCommerce figures outside of strong purchasing seasons. Thanks to the constant analysis and optimization of our team, the results obtained have been consolidated regardless of the commercial seasonality.
Our strategy for Sephora has been focused mainly on Google Ads, working side by side on the strategy with the brand’s own team, and constantly opening up new sales channels in the Meta Ads environment. Another key to the success of our campaigns with Sephora is the constant review and optimization of objectives, not only with respect to results but also the effectiveness of the strategies proposed for each platform and objective.
A 360º STRATEGY
Simultaneously with the investment in Paid Media and optimization of the campaigns, an ad hoc CRM strategy was developed that was combined and cohesive with the paid media strategy. The objective was to make the most of the leads and sales captured from the paid channels.
To this end, since mid-2022, an RFM model was developed and promoted together with the Relational Plan to cluster customers. In this way, the brand has reached the right users in a more efficient and segmented way, at the right time, with the right message. Consequently, the amount of the purchase ticket and the frequency of the purchase were increased.
In parallel to these actions, our team carried out a CRO consultancy that studied the brand image in its CRM communications, and a new design plan was developed in the layout of the mailings to have a fresher and more customer-friendly image.
CTR EN GOOGLE ADS
OPEN RATE
Search Revenue
