SUCCESS STORY
Market
Vertical
Benefits Over Initial Target (February)
Revenue (YoY)
Conversions in January (YoY)
SALSA JEANS & PRAISE
Salsa Jeans is a Portuguese fashion brand specialising in the design and production of jeans. It was founded in 1994 and today has a physical and online presence in 15 countries around the world. Since 2020, at Elogia we design and manage your SEO and paid strategies with the aim of Maximize your online business in the markets managed by us. During the 2022 sales period we exceeded the target set by the client by+115%. But in addition, in February, a historically difficult month for the fashion sector, we managed to exceed the objective by+208,10% and a conversion of more than 79% compared to the previous year.
Do you want your company to become a success story?
THIS WAS THE STRATEGY
During the month of January, the campaigns were focused on communicating sales In February, however, half of the month was dedicated to strengthening communication of new collection , leaving behind the focus on sales discounts.
To carry out the strategy we focused on two channels mainly: Google and Meta . In addition, in a less representative way, we activate actions in Pinterest y TikTok . In the case of Google, we activate the format Display, Search y Discovery . At Meta we chose to bifurcate the campaigns. On the one hand, we designed traditional full-funnel campaigns and, on the other, we made a strong bet on ASCs , a new model that worked very well.
BET ON ADVANTAGE SHOPPING CAMPAIGN
Advantage shopping campaign It is a modality launched at the end of 2022 by Meta. It is a type of advertisement that uses artificial intelligence to optimize results and obtain a higher ROAS. Thus, it is the tool itself that searches for the interested public, automating targeting, placements, and even content. In this type of campaign, Meta combines all the audiences you may have in a more simplified campaign, significantly reducing the overlap between them and increasing the possibilities of improving results with less investment.
In the case of Salsa Jeans, the commitment to this format together with traditional campaigns gave us benefits that exceeded client objectives by 115% in the month of January and in a 208.10% in February.
ROAS OBJECTIVE
BENEFIT ON INITIAL TARGET
Conversions in January (YoY)
