SUCCESS STORY
Market
Vertical
From Analyzed Sessions
About Web Traffic
On Site Bounce Rate
Saba Parking is a reference operator in the Parking management since 1966 , with presence in 5 countries, Spain, Italy, Chile, Portugal and Andorra and an average workforce of close to 1,400 people. Saba speaks in terms of commercial and technological reconversion already in its DNA.
In its digital feat, the company seeks to integrate the measurement of its web and mobile activity in the countries in which it has a presence The objective of working with Elogia was to unify the measurement of reliable and useful data that would allow for understanding the situation in real time and agile management of information.
Do you want your company to become a success story?
WHAT HAVE WE DONE?
In the first phase: Definition, implementation, development and integration of a measurement system on corporate websites from different countries (Spain, Italy and Chile) and for their mobile applications.
Regular monitoring of the results allowed us to understand where we were and make continuous improvements. In the second phase: Adaptation and advanced measurement system configuration to the brand’s new e-commerce site based on a geolocation search engine. Additionally, the company needs to develop dashboards that allow for more agile management of information. Monthly analysis of online activity allows you to identify the impact of content and conversion.
THE RESULT
The configuration of the analytics of the company’s sites and its mobile applications and everything integrated into dashboards has allowed Saba have reliable knowledge of the activity of its users (both on the web and mobile). From there, the content and structure have been optimized to improve navigation and Identify new opportunities .
If you have come this far and you want to learn more about this success story, we will tell you the details of the campaign on our blog and how we have turned Saba into a caso de éxito adaptado al nuevo consumidor mobile .
On Site Bounce Rate
