Platanomelón decided to entrust the management of the campaigns to Elogia after working with another agency for some time without obtaining the expected results. The work began by manually optimizing the campaigns, Eliminated the capture of non-relevant traffic and focusing the investment on the searches that were generating the best performance. Once the structure was worked out and the keywords were managed to capture relevant traffic, the next step was to start Optimize bids at the campaign level to achieve the target CPA while maintaining sales volume. At the same time, to achieve growth, we focus on a strategy to attract relevant traffic Expanding the keyword inventory with which to reach new users with a high conversion capacity.