SUCCESS STORY
Market
Vertical
New Followers
Increase in Leads Generated from Social Traffic
Increase in Interactions on Social Content
BETTING ON SOCIAL CHANNELS…TO GENERATE SALES
Peugeot The leading brand with more than 200 years of history is specialized in the manufacture of passenger cars, commercial vehicles, motor racing, scooters and also in mobility services such as vehicle and bicycle rental. With the aim to increase sales of its vehicles The brand has opted to take advantage of the potential of social media as a channel for reaching and generating conversation with its audience, integrating it into its strategy and moving forward with Elogia.
As a digital marketing agency specialized in optimizing services to obtain the best results, we have started a social profiling project for the brand to be able to make the most of the community on networks in order to achieve efficient communication and better engagement through user knowledge.
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SOCIAL COMMERCE: ENGAGEMENT & PERFORMANCE
At Elogia we take care of the Peugeot’s social media management. Our main objective was to grow their community and be able to capitalize on it by developing content for networks focused on engagement and performance objectives. We also manage events (online and offline) for this purpose, by creating and managing actions to promote social media and contacting them. influencers . Achieving qualified visits to the brand’s digital assets from the social media context was another of our main KPIs. Social media is a channel with great potential for the brand within the customer journey of the user, interested in buying a vehicle. That is why we worked together with the brand to make the most of the brand’s loyal community on social networks, leading to more efficient communication (greater knowledge of the user = higher level of customization = more engagement).
SOCIAL COMMERCE
During 2018 the brand has had a presence in different events, such as its participation in the Dakar, in which it achieved a reach of more than 4.5 million users through Facebook and more than 3.8 million impressions on Twitter. In addition to the promotion actions carried out in online media for the Open Banc Sabadell Tennis Tournament, with which a contest was launched that collected more than 370 entries in just a few days, reaching some 1,000 people. 100,000 users of different profiles.
The brand’s activity month by month also focuses on giving visibility to the different Peugeot models, as well as promoting new launches, always encouraging users to test the models.
QUERIES ANALYZED PER MONTH THROUGH SOCIAL CHANNELS
INCREASE IN SOCIAL TRAFFIC SESSIONS
Increase in Interactions on Social Content
