To achieve the objectives of Increase website traffic, capture leads from potential customers and convert them to purchases , it was necessary to implement campaigns in different media and channels such as Adwords and Bing, as well as Display campaigns on Youtube, GDN and tools such as Sociomantic .

For the SEM channel, accounts were created that were differentiated according to the objectives (sales/leads) with different groups of highly segmented ads to achieve differentiation and have better control over individual users and those looking for office supplies. GDN was used with contextual and thematic orientations for get visits from users. Campaigns were also launched Google Shopping for greater visibility and sales opportunities thus increasing direct response.

In RTB Display, dynamic banners were used that showed each user the product they had viewed and similar products. It allowed us to increase coverage at a more affordable price , optimizing the impacts according to the sections that work best. In this way, a more optimized conversion was achieved by targeting a generic profile of our target audience, so that a part of it ended up impacting the desired profile of users.