SUCCESS STORY
Market
Vertical
Improved positioning
New Qualified Leads
In Times Of High Demand
PcComponentes is one of the largest technology e-commerce sites in the Iberian Peninsula, offering the best products in its sector at the best prices. One of its most notable points of differentiation is the expertise of its salespeople, who as experts in the technology market, manage to provide the best service to customers and prospects.
In line with the above, Elogia becomes a collaborator of PcComponentes in order to attract customers by creating valuable content and experiences adapted to key segments. Throughout the project, different Inbound strategies were implemented that evolved according to the needs that arose along the way: from the creation of high-quality content to gamification actions and lead magnets for the capture of qualified leads.
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BLOG CONTENT
In the first instance, the project was based on the production of content for the blog based on methodology Inbound MK with the aim of providing real value to users, personalising communications and consolidating Pccomponentes as a reference for users, providing different levels of response, including a more expert point of view. These contents are worked on in a way that is adapted to the most profitable segments for PcComponentes and based on data that helps in tactical decision-making (study of keywords, web behaviour, results by product, etc.).
LEAD CAPTURE
As the project progressed and thanks to the flexible work methodology that we use at Elogia, where we adapt the strategies according to the needs and opportunities that we detect in the market, we added actions focused on lead capture to the project. To achieve this, we worked with Gamification + Lead Magnets strategies that allowed us to capture qualified users, with themes in line with the PcComponentes brand, such as “ Which mobile phone best suits you? ?” on the eve of Black Friday 2021, or “ What kind of geek are you? ?” during the Gaming campaign in May 2022.
Actions such as the above allowed us to contribute from our perspective to strengthening the digital strategy of PcComponentes, at least in three ways:
- We generate dynamics that contribute to your brand image and increase awareness in times of high demand.
- We increase the opportunities for interested traffic at these specific times of greatest demand.
- And finally, we contribute by increasing the volume of records, but also their qualification. By capturing relevant information that later allows us to work on actions at a next level of customization.
IN TIMES OF HIGH DEMAND
OF RECORDS
In Times Of High Demand
