SUCCESS STORY
Market
Vertical
Impressions
ROSE
IS Instagram
OMRON & ELOGIA
OMRON offers a wide variety of products that help people improve their quality of life, such as massagers, arm and wrist blood pressure monitors, scales, and thermometers. All are designed and manufactured with the highest technology in the industry, ensuring accuracy over years of use.
They have been in the global market for more than 40 years with a presence in more than 110 countries, including Latin American countries. Currently, their main objective is to continue promoting the prevention and care of diseases with the use of their products through their multiple channels.
At Elogia, we set ourselves the challenge during 2022 to optimize the offer of digital content through the channels that most favor the brand’s objectives, considering the launch of its eCommerce.
Do you want your company to become a success story?
PAID MEDIA
Through the Meta Ads, Google Ads, Amazon Ads and Mercado Libre Ads platforms we have achieved impact a large number of people in our niche. Specifically, generating high ROAS results for conversion campaigns on Amazon Ads. What we achieved: Over 60 million impressions in 2022 and a ROAS of 29.
ORGANIC CONTENT
This year we have focused on optimizing content and focusing it on the three pillars of brand communication in which users are very interested. In this way, we have managed to impact new users on all our channels. We have increased the ER of the Instagram channel by 37% and the ER of Twitter by 533%. We have also managed to position the brand’s YouTube channel organically, reaching almost a million views and 16k hours watched, and we have increased the number of sessions on the website by 538% through the blog posts created.
IS TWITTER
WEB SESSIONS THROUGH THE BLOG
IS Instagram
