SUCCESS STORY
Market
Vertical
Investment
Visibility
CPL
NATURGY & ELOGIA
Since 2020, Naturgy decided to bet on the team Social Media from Elogia to maximize its social networks by creating campaigns aimed at attracting fans and engagement.
Naturgy is a leading, innovative and sustainable brand; with a main presence in Spain and Latin America, it is specialized in generating, distributing and marketing energy operating in the regulated and liberalized gas and electricity markets.
Although the brand had previously worked with other agencies, to date they had not considered focusing social channels on a performance objective, which is why From Elogia, innovating in the strategic approach for the brand We proposed to turn their networks into a conversion support channel, with lead ads being one of the main formats to be implemented.
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WHAT METHODOLOGY DO WE USE?
Together with the client, we built and relied on an A/B testing methodology to analyze the profile of the different users. This allowed us to identify a more effective segmentation strategy and generate campaign structures based on broad audiences. This test of audiences and formats helped us achieve a LTR of 10% on average, thus improving the overall performance of campaigns. But these were not the only fruitful results of the improvements implemented by our team. We were soon able to see more fruits of this work, achieving, in less than a year, an increase of 220% visibility and, most importantly, reduce the CPL un 43% thanks to Facebook’s lead ads format, versus the other channels used for lead acquisition.
This cost optimization allowed us to optimize investment and multiply the volume of leads, thus increasing sales opportunities.
LTR
LEADS ADS CONVERSION TO CONTRACT
CPL
