SUCCESS STORY
Market
Vertical
Downloads
Registered Users
In Converting Users To Buyers
BITE THE PASTA, A UNIQUE BUSINESS MODEL
Bite the Pasta is the dream of any fan of Italian food, as it is the largest all-inclusive Italian restaurant chain, belonging to Tastia Group. Here, pasta and pizza lovers can find more than 150 recipes of this cuisine so loved throughout the world, prepared daily with fresh and top-quality ingredients, drinks, a large assortment of desserts and coffees, all for a fixed price and without limit of consumption.
The brand began its activity more than 12 years ago , led by two businessmen from Castellón, owners of 100% of the company.
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THE CHALLENGE OF PROMOTING THE ROPO EFFECT IN RESTAURANT SERVICES
The main objective of Muerde La Pasta was Encourage sales by increasing traffic to each of the restaurants through the digital channel , encouraging repeat visits and brand loyalty.
When we address customer management, ASO (App Store Optimization) For Muerde la Pasta, one of the biggest problems we encountered was its low ratings in the Play Store and App Store, which made it impossible for it to compete with other Apps in the Food and Drink sector. In addition, we discovered that one of the problems was the lack of metadata optimization for its main business keywords and a poor backlink profile to transfer authority to the App within the stores.
ASO IMPROVEMENTS, THE KEY TO BITE THE PASTA
The campaigns of the first phase of the project sought Generate awareness and notoriety for the brand y new channels to attract new customers. To achieve this, our strategy included: improve the position in the app stores, increase he volume of positive reviews and highlight the advantages of the App. The tokens of Google My Business and they were carried out A/B tests to refine the message delivered to users. At the same time, for improve ratings that presented the App both in Play Store and App Store, we proposed to the client a strategy to take advantage of the moments of maximum user satisfaction and convert them into good evaluation data of the App. To reduce that strategy to concrete actions, and knowing that Muerde la Pasta is a client that rewards the user with discounts for downloading its App, what we did was send a message to the user who had just benefited from the discount coupon , offering you the possibility of Rate the App .
IMPROVES PLAY STORE RATING
PLAY STORE ACQUISITIONS
In Converting Users To Buyers
