SUCCESS STORY
Market
Vertical
Conversion
CPA
To Achieve Goals
RECOMMENDED BY GOOGLE
Motorola, one of the world’s leading brands in the smartphone and wearables sector, came to us after being Recommended as an agency by the Google Adwords team itself in Spain.
Its objective: to design, implement and optimize the launch strategy of the new Moto G3 and the different versions of the Moto X -the X Play, the X Style and the X Force-, its main terminals in Spain for 2015.
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OBJECTIVE, GENERATE SALES
He goal was to generate sales through sending qualitative traffic to the attractive pages of each product that Motorola had on the corporate website, where the user, in addition to finding information on the main characteristics of each terminal, had several purchase links to the different partners with whom Motorola works, such as Amazon, Mediamarkt, Wörter o Fnac.
GUARANTEED SUCCESS
Despite this, in only two months They had already exceeded the defined objectives, with a rate of conversion greater than 10% and a reduction of 54% of the CPA thanks to a strategy focused primarily on taking advantage of all the possibilities of the Network’s campaigns Display from Google, from contextual targeting to remarketing passing through the audiences market and related areas. Thanks to these results, Motorola has continued to rely on our services over the following months to prepare and carry out the launches of their products , such as the different versions of the Moto 360 smartwatch or the new Moto G4 smartphone, already in 2016. And that is that When you have great products and a great team, success is assured .
To Achieve Goals
