SUCCESS STORY
Market
Vertical
CTR En Branding
From ROAS in Comparators
From CTR to Performance
MERKAL AND ELOGIA JOIN THEIR PATHS
With the great growth of Merkal Footwear In recent years and the great acceptance of the public for this new model of shoe stores, the decision was made to open the online store in 2012. The Merkal Calzados eCommerce team was challenged to achieve the same successes in the online channel that are being achieved in the offline channel , which until then had been its natural environment. The journey of Merkal and Elogia as partners in eCommerce It starts with the launch of the website. Elogia becomes an extension of the Merkal team to work on the online strategy.
The results in just a few months already predicted the great success that Merkal Calzados’ ecommerce would be, In its first few months, the site had an average of more than 68,000 users per month.
Do you want your company to become a success story?
3 YEARS OF SHARED SUCCESSES
In these years, at Elogia, we have worked on the contents of Merkal’s eCommerce at the design and usability We have worked on campaigns with various orientations: trafficking, branding, lead or sales . We especially like to talk about Branding campaigns, year after year we try new formats and this makes us improve.
Our proposal focused on generate reach and visibility to gain notoriety but having the opportunity to drive traffic to the web, achieving sales.
KNOW HOW TO ADAPT
Last year we started working on membership campaigns and this is already our year. star channel . We are having CPAs less than €5 and we maintain Premium display channels that continue to provide us with visibility, traffic and sales.
Without a doubt, Merkal’s growth in its online journey is due to the fact that it has known how to adapt; it has opted for innovation without fear of making mistakes, He has been willing to try and take risks and has achieved great success. Having a highly competitive product and approaching its public as new technologies demand is, without a doubt, the combination that makes Merkal Calzados follow a constant upward trend in the footwear sector.
INCREASE IN CLICKS ON FACEBOOK
DE ROAS GLOBAL
From CTR to Performance
