We are well aware that user behavior during the online purchasing process goes through several phases, including comparing the desired product on different websites.

As part of the strategy, we opted to incorporate the innovative technology of Dynamic Yield, which allowed us to establish, with its optimization tool, weekly sprints through which we validated different hypotheses based on the navigation and usability data analyzed by our experts.

These design solutions were implemented as A/B testing or experiments that were simultaneously run, measured, and optimized to increase conversions Some of them were based on:

• Driving user action through social proof.
• Customize product pages with recommendations of greatest relevance according to the user’s interests.
• Engage inactive users with custom inactive tab notifications.