SUCCESS STORY
Market
Vertical
Clients
Family Bankers
Views on Youtube
MEDIOLANUM BANK & PRAISE
In 2011, Banco Mediolanum turns to Elogia and, since then, We design and execute your digital strategy, becoming su partner digital.
The context of his arrival is closely linked to the 2008 crisis: only three years had passed and we were facing a problem of reputation of the entire banking sector, at a time of bailouts of entities that were in the public eye. For this reason, in the first years our work focused on to strengthen the idea that Banco Mediolanum was a different bank.
Do you want your company to become a success story?
A CHALLENGE WITH THREE OBJECTIVES
When he arrived at Elogia, the challenge posed pursued three clear objectives:
- Expand your digital presence through different media campaigns with a branding objective.
- Set up a Social Media Strategy that would allow them to create and manage their social channels, with the aim of being able to show their values and the differentiation of their model with respect to traditional banking.
- Growing the number of Family Bankers who collaborate with Banco Mediolanum
Therefore, we can say that at Elogia we are responsible for the Digital image of Banco Mediolanum , as well as the creation of a own language which is now part of the imagination of its audiences.
THIS IS HOW WE DID IT
- Creating valuable content and of interest to your target on social networks.
- Media mix with objective-focused campaigns branding.
- Traffic to the website from Banco Mediolanum through a network of 3 blogs fed with valuable content.
LIVE VIEWS
ENTITIES WITH MORE ENGAGEMENT
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