SUCCESS STORY
Market
Vertical
Total Impressions
Unique Users Reached
Playouts
LINKIA & ELOUIS
Linkia FP is a pioneer company in the distance vocational training sector whose mission is to provide its students with comprehensive training with high skills, always at a price adjusted to the circumstances, allowing access to quality training at an affordable price.
Since Linkia FP as Praise client has entrusted us with his paid media strategy Among all the campaigns carried out, the one executed on Digital Out of Home (DOOH) media stands out, a proposal that goes one step further in media purchasing that increased campaign results and profitability.
Do you want your company to become a success story?
WHY DOOH FOR LINKIA
The main audience of this client is about Young people between 16 and 25 years old, one of the most saturated audiences in terms of advertising impact due to their heavy use in digital environments and social networks. For this reason, it was crucial for our client to be able to generate a differential impact in an environment that was not very saturated and strategic for them. To do this:
- We identify the points of interest which correspond to institutes and training centers in the Community of Madrid.
- We add a layer of affinity by applying population density variables and excluding from the sample areas with a degree of affinity less than 60%.
- At the intersection of both layers, we lay out the DOOH circuit and add a line digital de audience extension on the areas of influence of the points of interest that we were unable to cover with the external channel.
- In addition, we re-impact those impacted by DOOH with a mix of digital formats (audio + display) to reinforce the brand message.
LINKIA: A SUCCESS STORY
At Linkia we had a clear objective, which was: Increase the awareness of the Linkia school in the Madrid area among young people between 16 and 25 years old (its main audience)
- We identify the points of interest that correspond to institutes and training centers in the Community of Madrid.
- We added an affinity layer by applying population density variables, excluding from the sample areas with an affinity degree lower than 60%.
- At the intersection of both layers, we propose the DOOH circuit and add a digital audience extension line on the areas of influence of the points of interest that we were unable to cover with the outdoor channel. In addition, those impacted by DOOH are re-impacted with a mix of digital formats (audio + display).
GA4
HIGH AFFINITY TARGET SCREENS
Playouts
