SUCCESS STORY
Market
Vertical
CTR
Sales
CPA
SEM MANAGEMENT OUTSOURCING
The Red Refrigerator is a Leading company in Spain in the distribution of food at home. Founded in 2011 by two young entrepreneurs, Nevera Roja began managing SEM campaigns internally until In 2012 he decided to trust us to the management of your SEM accounts with the aim to increase the sales acquisition through Google AdWords and Bing Ads campaigns.
Do you want your company to become a success story?
INCREASE SEM SALES
He aim from the Red Refrigerator was clear. They needed Increase monthly order volume and lower your CPA medium. After a deep analysis of the history of your accounts and a market analysis, we defined which points needed to be improved to meet our KPIs. We started restructuring all campaigns to optimize the CPA.
To reduce costs without affecting SEM sales volume, we drastically reduced the use of broad match keywords and multiplied the number of negative keywords in the account by 6.
When restructuring the campaign, we put special emphasis on focus in the differentiation of campaigns by device and in the geographic component of searches, taking care of the geosegmentation both at a local level and going into the details of the conversion ratio from the neighborhoods of large cities.
MORE THAN DOUBLE SALES
Limiting the use of broad match terms and adding more negative terms to the account allowed us to increase the CTR by 70% compared to its previous structure. In addition, we managed to improve the conversion rate, which allowed us to Increase sales by 51% through SEM campaigns while we were able to reduce CPA by 30%.
CPA
