SUCCESS STORY
Market
Vertical
Generated Leads
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Kushki It emerged in 2018 as the definitive solution to a latent need of medium and large companies: The Optimization of banking transactions and digital payments in a safe and effective way.
Currently considered as One of the most valuable unicorns in Latin America , this platform offers a digital payment gateway whose benefits are framed in the management of payments and collections, cost reduction and improvement of the acceptance rate in transactions, as well as in the prevention of bank fraud.
It is just from the end of 2022 that Elogia began to promote Kushki’s presence in key countries in the region: Mexico , Chile , Peru , Colombia y Ecuador , which allowed us to demonstrate once again our ability to understand the particularities of each market and thus generate personalized strategies that meet the objective of increasing their most important KPI: Sales Qualified Leads (SQL) .
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BRANDFORMANCE CAMPAIGN
For one startup As Kushki, it was important to strengthen its presence in the financial market in Latin America and at the same time boost the capture of leads or hand raisers that promoted their ROI. So at Elogia we implemented an innovative methodology that mixes both objectives under One of the main trends in digital marketing today: Brandformance .
This resulted in a comprehensive campaign across ADS with high creative and visual value in strategic channels, where C-Level profiles are usually present. This is how we gradually increased the generation of leads in the region, through guidelines in media such as Linkedin, META y Google. Continuous adjustment and bid optimization It has been a key factor in achieving a constant increase in the number of hand raisers month after month, emphasizing the particular demands presented by each of the channels in which we work.
SEGMENTATION AND PERSONALIZATION
Although Kushki’s overall goal was to attract hand raisers in the aforementioned countries, it was necessary to carry out specific actions that responded to the needs of each country in a particular way.
This is why, in addition to the Brandformance campaign, we developed strategies to increase the conversion rate leveraging important moments, such as the eCommerce Day in Colombia, Cyber Day in Chile and VTEX Day , with a regional presence.
With this, we managed to increase traffic to the brand’s website on more than one occasion, demonstrating our ability to take advantage of the moments where the brand can have a greater opportunity to impact online.
TOTAL IMPRESSIONS
TOTAL CLICKS
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