SUCCESS STORY
Market
Vertical
Sales increase in France
CPA cost Spain
Increase in sales in Spain
IN PRAISE SINCE 2013
Kavehome is an e-commerce of sector Home&Garden which was released in the summer of that same year in France . We support you in this launch through campaign management SEM, Internet Display and SEO .
We had to sell furniture in France from an unknown brand but with a mix of pure performance marketing channels aimed at generating sales, with virtually no investment in branding o awareness.
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MEDIA MIX
We worked in a media mix that best fit the brand and the French market. For this reason, we have always prioritized channels that would allow us to move campaigns to sales, but being a new brand and totally unknown in the French market, we needed to do brand push to make it known with some support oriented to branding; although this penalized us in the CPA of the campaigns.
We had the whole year to work hand in hand with Kavehome and go optimizing the campaign day by day . Several new media were introduced into the mix, campaigns were activated and deactivated to grow and improve results , already end of the year We were within the numbers we had estimated we could achieve.
RESULTS ACHIEVED
In its first year of life, Kavehome’s ecommerce had managed to exceed its turnover target by 30%. In 2015 were achieved Increase sales by 22% , which meant a increase in turnover of 21% and a CPA drop of 28% . All this with a lower investment in media than that allocated in 2014.
In 2016 we worked in two markets, France and Spain . A new market that started in November 2015 and is already showing significant traction and a very positive growth trend . Throwing data like a Sales increased by 270.45% compared to month 1 and CPA decreased by 79.52% .
BILLING OBJECTIVE
COST CPA SPAIN
Increase in sales in Spain
