SUCCESS STORY
Market
Vertical
Total Trips
Average Travel Recurrence
ROSE
PRAISE & DRIVE
InDrive was born in 2013 as an alternative online platform to the tariff system of conventional taxi services in Siberia. Today it is the second most downloaded ride-sharing app worldwide , with a presence in more than 655 cities, distributed in 49 countries around the world, where Mexico, Central America and the Caribbean stand out.
The relationship between InDrive and Praise was born in 2023, a key moment in the history of the region where mobility and digitalization solutions must create a synergy that responds to the demands and needs of the market… The challenge was implicit, it was our time to act!
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A BEGINNING FULL OF CHALLENGES
Our goal was to boost brand profitability through optimization of the passenger acquisition rate in strategic markets, so efforts were focused on 5 countries clave: Mexico, Panama, Honduras, El Salvador y Jamaica .
As it is a beta test , we worked in record time under specific objectives to achieve rapid conclusions that would evolve into larger, longer-lasting and budget-driven campaigns. The biggest challenge we had to face was the lack of date and performance history that would allow us to segment audiences and optimize budgets. What did we achieve? Mastering an environment without a historically trained algorithm, identifying essential points that would allow us to chart a profitable path to continue InDrive’s growth in the region.
5 MARKETS, 2 GOALS
The strategy Paid Media It was implemented through the execution of advertisements on online channels in the target countries, taking into account two objectives ; the first was boost app download volume, impacting audiences based on brand interests and usefulness; the second focused on achieving the Generation of first trips in new users through an optimization to the in-app event. Nourishing the database of First Time Buyer of the brand, vital to open new markets.
The unification of objectives in the region was a fundamental aspect to carry out a segmentation that would allow us to understand the performance of each city and thus optimize actions and budgets that reflect a balance in obtaining trips, thus avoiding drops in results.
MX TRAVEL RECURRENCE
CAC
ROSE
