Thanks to our team specialized in Social Ads, Hero Baby managed to significantly multiply its results in Facebook Ads campaigns. The objective of this campaign was to expand the acquisition for its database with a quality audience, and in this way feed other channels of its digital marketing strategy throughout the customer journey of its clients. To do this, our team carried out multiple split-tests of audiences until finding the sample most similar to the brand and exponentially increasing the conversion to commercial leads. The correct automation and continuous optimization of formats within the Facebook inventory network played a crucial role in the campaign.

From the first days of launching the strategy until today, we have improved the results, achieving successful campaigns with such good statistics that even Facebook itself has already considered it a case study and has published it on its website.