SUCCESS STORY
Market
Vertical
Followers Gained
Interactions In 2015
From Impressions Achieved
IN PRAISE SINCE 2012
The Munreco Group is the commercial firm that encompasses three of the most recognized brands in the national watch and jewelry sector; we are talking about Viceroy, watch and jewelry, and Mark Maddox and Sandoz.
Our collaboration with the Munreco Group began in October 2012, working for them as their digital marketing agency in charge of launching the digital identity of the three brands on social networks. Over the years, the activity has been growing and together we have developed different initiatives and worked to improve the brand’s communication in the online world.
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EVOLVING TOGETHER
The most notable case is that of Viceroy, one of the leading brands in Spain in terms of watches and jewellery. Over the years we have been working hand in hand with the aim of creating a solid and loyal community. We have experienced many changes, including that of the latest brand ambassador, Fernando Alonso, an F1 driver who collaborated with Viceroy and was the living image of its sporty and urban character, to the current ambassador, Penélope Cruz, a Spanish actress who has joined the brand to provide it with glamour and elegance and to promote its jewellery line. We have also been part of its latest brand repositioning through the television campaign “Es lo que soy” in which Viceroy focuses all its attention on people where the important thing is not “having” but “being”.
ON AND OFF JOINING FORCES
In the case of Mark Maddox, a watch brand aimed at young people with modern and cosmopolitan designs, we have also been working actively over the years. An example of this was the case of the latest campaign launched with Mediaset through Divinity and the television programme Cambiame, which reinforced the brand’s positioning as a fashion accessory and which we have supported from the online world.
From Impressions Achieved
