SUCCESS STORY
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GOLDENPARK & ELOGIA
GoldenPark is an online casino and betting house from Group MGA with more than 10 years of experience in the sector. Their online services range from sports betting to slot machines, including live roulette, blackjack and other casino games. But their activity does not only cover the Internet, they also have physical gaming rooms in Spain for betting or playing casino games in person.
Do you want your company to become a success story?
CONVERSION OBJECTIVE
GoldenPark was looking for Increase online sales and qualified traffic to your website , so at Elogia we developed an SEO strategy based on the agile SEO methodology that included the creation of valuable content and technical optimization. The strategy was adapted as the project progressed and ranged from the creation of high-quality content to the improving indexability from the website.
THIS IS HOW WE DID IT
In the decision-making process of a player, several phases are passed through, such as searching for guides, brands or types of games. For this reason, we carry out a keyword analysis to know what users are looking for throughout the conversion process and create an SEO strategy of contents for all phases of the funnel with the following key points:
- Valuable content for the blog , based on Inbound Marketing , with a focus on profitability and data.
- Specific Landing Pages for each brand or game provider and for the most sought-after game types.
- Content production for each game on the GoldenPark website and improvement of the internal linking .
- Actions for improve indexing and web visibility, such as the content linking and the creation of sitemaps.
TOTAL ORGANIC REVENUE
RISE IN SERP POSITIONS
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