SUCCESS STORY
Market
Vertical
CPA
Views
Clicks
PRAISE & ABOVE
At the beginning of this year Goiko became a client of Elogia and since then we have been in charge of managing their digital strategy with Paid Media, SEO and Digital Analytics. One of the big focuses with Goiko was Increase the number of online reservations of tables in restaurants. On the other hand, from the SEO area the objective was position the brand organically in the best way and in the area of analytics, the key is keep monitoring traffic and interaction on the brand’s website and app.
But in this case, we’ll tell you the success story that we have experienced with them on Tik Tok , with the “Smash the Beef” campaign. Keep reading to find out all about it!
Do you want your company to become a success story?
A SUCCESS STORY FOR TIKTOK
This success story that we have achieved together with Goiko on TikTok has also been recognized by the platform itself, which has published this case in its Business section as a Case Study, highlighting the success of the strategy and performance.
THIS IS HOW WE DID IT
Goiko launched a new menu of smash burgers with the aim of making them known and increasing reservations in their restaurants. To achieve this, they chose David Broncano as the face of the campaign, taking advantage of his connection with the target audience. The strategy focused on TikTok, where Broncano starred in natural and funny videos in which he promoted hamburgers with the slogan “Smash the Beef” . The campaign used TikTok’s In-Feed Ads, highlighting its ability to effectively integrate with organic content and generate interaction. In addition, the interactive function of the Super Like , displaying mini burgers by double-clicking on the screen.
Finally, a retargeting campaign Targeted at people interested in food and drinks to maximize reach and increase conversions.
CPA
VISUALIZATIONS
Clicks
