SUCCESS STORY
Market
Vertical
CAC
Clicks Generated
ROSE
A SUCCESS STORY FOR FACEBOOK
Although Etam was established in Spain in the 1980s, the French firm did not begin its expansion through franchises in our country until 2000. In 2016, the brand came to Elogia looking for Boost your eCommerce sales thus supporting their plan to internationalize their business in our country.
With this objective in mind, we promote electronic commerce with a Focus on omnichannel , promoting cross-selling between the different on and offline channels that the brand has, such as the Click & Collect web service and the iPad service in stores to order items if there was no stock.
This strategy focused on Facebook as one of the main channels, allowed the brand to Increase your e-commerce sales by 95% compared to previous years, in addition to help positioning of the brand among the female public.
Do you want your company to become a success story?
WHAT WE HAVE DONE
Initially, the investment was 100% focused on campaigns aimed at direct conversion. However, seeing the importance that Facebook and Instagram channels in particular were acquiring in the fashion world, we decided to also take advantage of everything that this support offered us to increase the visibility brand in Spain. That’s why we completed our strategy by generating e-commerce traffic campaigns, Lead Ads, and foot traffic in Etam’s physical stores.
In this way, we managed to increase the visibility of our products for the overall benefit of conversion, considerably improving the ROAS of our campaigns.
THE SUCCESS OF THE STRATEGY
Much of the success of the Social Ads strategy has undoubtedly been due to the analysis of data based on the impacted audiences and the research of new similar audiences, which allowed us to generate personalized audiences on Facebook with a high level of conversion.
The other great reason for success was the tests with different locations and formats, and CTAs, always taking great care of the brand image (a very important point to address in the fashion vertical). Without a doubt, these were the two great successes of the campaign to find the best formula focused on results.
DIRECT CHANNEL SALES IN 14 DAYS
WOMEN IMPACTED
ROSE
