SUCCESS STORY
Market
Vertical
CPA cost
CTR
Increase in sales
PURE PLAYER
Doggie Door is a e-commerce 100% focused on dog products which sells everything from food, toys and clothing to fun accessories for dogs, such as boots with lights on the soles, which light up every time the dog walks.
Likewise, Doggie Door sells health care products for dogs and safety equipment such as GPS that is placed on the dog’s collar to track it from the Internet and in real time.
In order to achieve the sales objectives on the website, it was necessary to implement campaigns in different media and channels such as Adwords and Facebook . The budget was divided giving greater weight to SEM to implement search and shopping campaigns. Meanwhile, for Display, it focused on GDN with remarketing campaigns and Facebook Ads campaigns.
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MEDIA MIX
For the campaigns of Search , a highly optimized structure was used, focused on conversion to sale. To do this, the focus was on campaigns and ad groups, ensuring that searches matched the message as much as possible. Likewise, to compete with the rest of advertisers and obtain quality traffic, generic words with a long tail structure were chosen to match the Doggie Door niche. To achieve greater visibility and impact on the search engine, campaigns were also implemented Shopping , which were separated by product type, having the option of promoting those with greater demand in specific periods.
>In Facebook Ads, dynamic ads were used and segmentations with personalized audiences were used to adjust each specific Doggie Door product or promotion to a specific target. Likewise, audiences were used within the strategy lookalike to search for similar users who met certain characteristics of the client’s own databases, as well as Facebook users with specific interests or behaviors.
RESULTS ACHIEVED
He The objective of the campaign was to generate sales and attract quality traffic. Shopping campaigns increased average sales volume from 180 clicks per day to 900 clicks with a CPC of $1.68 . This allowed ROAS to be optimized, obtaining a high percentage of sales over the total campaigns.
In search campaigns, there was a significant evolution in the increase in sales volume, going from 70 to 116 monthly sales on average. Likewise, the CPA was optimized from $869.00 to $580.00 on average. For the social ads channel, Dynamic ads accounted for 30% of sales made through this medium.
IMPRESSIONS GENERATED
INCREASE IN CLICKS
Increase in sales
