SUCCESS STORY
Market
Vertical
Leads Captured
Increase in Sales
CPA
WITH PRAISE SINCE 2014
Cofidis is one of the financial institutions references in the Spanish market. Of French origin, it was the first financial credit institution to operate remotely in our country. Currently, it has more than 25 years providing credit and has more than 1.5 million clients. In 2014 the opportunity to become a Cofidis Partner knocked on our door. aim It was clear: improve recruitment data online. After an analysis of the account and a review of improvements and opportunities, we got to work designing the strategy and optimizing it. The results were not long in coming.
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SEM RESTRUCTURING AND OPTIMIZATION
To achieve the sales increase target Cofidis online we carry out a comprehensive restructuring From the Google AdWords and Bing Ads accounts, we increased the number of keywords to focus on the use of longtail terms and redesigned the strategy of remarketing in search and display.
In parallel, during the restructuring process, we developed a strategy of optimization based on offline data on actual credit grants. Although we never lost sight of the conversion to lead , as the goal was to increase real sales, we put the Focus on offline conversion data of the campaigns to optimize based on the actual credits that were granted and reduce the volume of leads that did not reach the final stage of the conversion funnel .
RESULTS ACHIEVED
CPL
IN CAMPAIGNS
CPA
