SUCCESS STORY
Market
Vertical
Total Impressions
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CEPSA & ELOGIA
CEPSA It is a Spanish leading energy company with a history dating back to 1929. It operates globally in exploration, production, refining and marketing of petroleum and petrochemical products in more than 20 countries . It stands out for its focus on innovation and sustainability, contributing to energy efficiency and the diversification of the energy industry worldwide.
In 20– Cepsa became Praise client and we take care of managing your Social Media Strategy . Among all the campaigns and actions carried out, one stands out«Gas tastes better» , a proposal that was carried out in Spain and, later, in Portugal.
Do you want your company to become a success story?
POSITIONING PACKAGED GAS IN SOCIAL MEDIA
With the aim of position the product of bottled gas of Cepsa associated with a territory in which it was not previously located, we propose an action related to the culinary world , in which Three recognized talents of social networks They would participate by creating recipes and highlighting the experience of cooking with gas. From this idea, we created an event titled Gas Tastes Better in which each of the talents prepared a starter, main course and dessert, using cooking gas from Cepsa bottles and highlighting the benefits of the same , resulting in a way of generating content of entertainment y attract new audiences.
THIS IS HOW WE DID IT
The first step was generate “hype” and expectations around the talents who would participate cooking dishes using Cepsa gas. We used surveys, quizzes and trivia to encourage community participation. The talents consisted of about Influential Instagram profiles related to the gastronomic world , who received the invitation to participate in the A Gas Sabe Mejor event. Each of them was presented on Cepsa’s Instagram, highlighting their career.
Once the talents were presented, a content plan was proposed in which we shared each of the dishes that the influencers prepared, with a very high production quality.
MILLION IMPRESSIONS
MILLIONS OF INTERACTIONS
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