SUCCESS STORY
Market
Vertical
Communications Analyzed to Generate the Competitive Benchmark
From Communications Sent
The Number Of Communications Sent In The Same Period More Efficiently
Carrefour , a leading food distribution company, needed to audit and optimize its digital communication strategy through the emailing channel, one of the most important for the company. Its sending tool, did not meet their expectations in the management of campaigns and shipments to the client for the needs of the company.
Additionally, the brand I wanted to know what their situation was in relation to the competition. y What were the best practices in the email sending sector. This is the part on which we have put special focus.
Do you want your company to become a success story?
WHAT HAVE WE DONE?
Analyzing the Newsletters sent during 2015 for Carrefour, we extract relevant information for each business unit, Identifying the most relevant metrics : which newsletters had the best opening and click ratios (and which were the worst), which allowed us to identify the “To Do’s” that the brand should carry out in this medium for each business unit: optimization by subject, by content, by time of day, by time of week, etc.
Additionally Also analyzing shipments of direct and indirect competition , we extract information relevant to the company such as the volume of publications, the design of the HTML, even the type of products, etc. This benchmark was completed with a Best Practices of other brands that were not competitors, but that knew how to exploit the full potential of email sending. With all this information, Carrefour was able to find out what its current situation was.
In parallel with the development of the audits, we are Managing Carrefour email deliveries , in addition to fully participating in the migration process, so we had to identify the key variables of their old Mailsolution tool that needed to be incorporated into the new tool (CCMP).
THE RESULT
Thanks to the conclusions provided by Elogia, Carrefour has a reliable source of information regarding what are the Shipping practices that generate better results.
The Migration process has been completed successfully , without affecting weekly shipping activity.
The Number Of Communications Sent In The Same Period More Efficiently
