SUCCESS STORY
Market
Vertical
Impressions on Linkedin and Meta
Clicks
Engagement Rate
BOEHRINGER & ELOGIA
In 2019 Boehringer reaches Praise with the aim of Expand your visibility among medical professionals .
From that moment on, we are in charge of managing campaigns for Boerhinher Ingelheim España S.A. that develops medicines for human use . We have also activated actions for its branch of medicines for animal use . Today, our action with the pharmaceutical company is strategic in various fields of digital marketing:
- Media planning, we provide strategic vision.
- Paid media: SEM and Social Media
- Programmatic
- Technical press
- RRSS (Seven therapeutic areas with their 7 medicines)
Do you want your company to become a success story?
OBJECTIVE VISIBILITY
The goal with Boehringer was always and remains to Expand your visibility among medical professionals But this became vitally important with the arrival of the Covid 19 pandemic in the year 2020, when the figure of the traditional medical visitor suffered significant damage.
The peculiarity of the account lies in the high level of restrictions that we face when advertising prescription drugs on the Internet, since they are subject to strict regulation.
THIS IS HOW WE DID IT
Today our action with the pharmaceutical company is strategic in various fields of digital marketing. In each of the therapeutic areas in which we work with Boehringer, we are responsible for the media planning based on the audiences that are proposed to us, the objectives of the campaigns awareness and traffic .
Another of the fundamental channels when working in this vertical is the technical press (publications designed to inform professionals in the sector). This type of media ensures us the correct segmentation in a highly restrictive environment.
Ultimately, the keys to success with Boehringer are:
- The strategic action in different areas.
- Valuable content and of interest to your target.
- Campaigns of email marketing y push notifications in technical press.
- Sponsored content and banners in technical press media.
IMPRESSIONS PER CAMPAIGN
CTR PER CAMPAIGN
Engagement Rate
