SUCCESS STORY
Market
Vertical
TOTAL SALES
ROSE
CPA
ALLIANCE & ELOGIA WINERIES
Alliance Wineries is a 100% Mexican chain of wine and liquor stores. With a wide variety of products, more than 100 physical branches and an online store, Bodegas Alianza has managed to position oneself in the consumer market over the past 75 years by offering options of quality and diversity in alcoholic beverages.
At the end of 2021, the beginning of his relationship with Praise , just after understanding the great market opportunity that represented replicating that leadership they had achieved in their offline sales channels, now in digital ecosystems. The mission consisted of devising and executing a optimized online sales strategy which largely guided the efforts of Bodegas Alianza to conquer online sales of wines and spirits in Mexico.
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SUCCESSFUL STRATEGIES FOR THE CONSUMER INDUSTRY
Alcoholic beverages are a fundamental part of people’s most significant celebrations; this helped us understand the great growth in terms of web searches that this range of products has presented in recent years.
Given this, at Elogia we developed a Comprehensive Digital Marketing Strategy l focused on the implementation of paid media on key channels such as Meta y Google with the purpose of boosting sales in bodegasalianza.com , as well as attracting and retaining new customers, especially in locations whose participation has been essential for the brand’s web positioning, mainly in Mexico City and the states of Hidalgo, Querétaro, Morelos and the State of Mexico, without leaving aside communities in the province, from the north to the south of the country.
PERSONALIZING MESSAGES
Understanding the Customer Journey of the brand’s target, we personalize our ads across the different geographic regions of the country where the brand does not have a physical presence, as well as in social media channels. Awareness planned (Video, Display and social networks), in such a way that they responded to the needs of the audiences in each phase of the process, thus optimizing the performance of the strategy at all times.
Among the most notable customizations is the December campaign, whose objective was to promote the Top 5 drinks of 2022 and the messages implemented in summer, which achieved a significant differentiation despite being in a season of low demand.
Also, taking advantage of dates of high demand, such as the Good End and the Hot Sale , as well as relevant seasons for the celebration of festivities in Mexico, such as the “Guadalupe-Reyes” marathon and national holidays, allowed us to achieve Bodegas Alianza’s objectives, managing to contribute more than 45% of its total sales per month.
TOTAL IMPRESSIONS
TOTAL WEB CLICKS
CPA
