SUCCESS STORY
Aba English
Market
Internacional
Vertical
Otros
Area
Punto de venta terceros
Final Customer
B2C
Focus
Digital Commerce Capabilities
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Total Leads
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LTR MX
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Conversion From Registration To Sale
WITH PRAISE SINCE 2013
Aba English is a Spanish company founded in 2007 with the aim of teaching English in a very simple way through the Internet. The platform has educational videos as a basis for learning. It offers 6 different levels, from beginner to business, native teachers and 2 modalities: free and premium. In 2013 we began to manage SEM campaigns (Google Adwords, GDN and Bing).
Do you want your company to become a success story?
INTERNATIONAL SEM OPTIMIZATION
Complex and highly structured campaigns aimed at capturing registrations in 8 countries (Spain, Italy, France, United Kingdom, USA, Mexico, Germany, Poland, Canada) + 1 international campaign aimed at the rest of the planet, in 5 languages (Spanish, English, Italian, German and Polish) all of them managed by native or bilingual optimizers.
RESULTS ACHIEVED
Working hand in hand with a client who has given us a lot of freedom when testing new options and readjusting campaigns guided by clear KPIs has been key to the performance of the campaign: in just 9 months, we reached the figure of 150,000 registrations and in just under 2 years we have generated almost 1M leads.
Mexico was the most successful country, with a good response and very satisfactory results from the first months. In less than a year, 200,000 registrations have been generated, a lead through rate of more than 9% and, most surprisingly, a conversion rate from registration to sale of more than 18%.
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COUNTRIES
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NATIVE OPTIMIZERS
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Conversion From Registration To Sale
